What do AI agents say about your Shopify store? The new Knowledge base lets you check

What happened

On 26 October Shopify announced in its changelog that the Knowledge base is now built into the admin. It is one page where you review, edit and publish the facts AI agents get about your store, such as contact details or gift services. Shopify drafts these facts from your published store pages and links each one to the page it came from. If you never used the old app, there is nothing to migrate.

What this means for your site or store

When a shopper asks an AI assistant “Can I return this?” or “Do you ship to Portugal?”, the answer can come from these facts. Wrong or missing facts mean wrong answers, and lost sales.

1. Open the Knowledge base and read every draft fact, starting with returns, shipping and payment.
2. Fix the store page a fact came from, not only the fact, so your site and the agent say the same thing.
3. Add facts shoppers ask about but your pages don’t answer clearly.
4. Approve the suggested updates Shopify offers after it rescans your pages.

New to the idea? Start with what llms.txt is, the open file format that does a similar job for any website.

The technical details

According to Shopify’s Help Center, agents read the published Knowledge base through Storefront MCP (MCP is a standard way for AI agents to use a website’s tools), and it is available to Shop and to third-party AI channels. Facts linked to admin settings, like your policies and contact details, publish automatically. Password-protected stores only share admin data. Outside Shopify’s own channels, AI crawlers still read your pages, robots.txt and llms.txt.

Create free robots.txt and llms.txt files with our free generator, or get robots.txt, llms.txt and schema written for your site with the AI-Ready Kit.